Pemanfaatan Media Sosial sebagai Sarana Promosi Kesehatan bagi Remaja di Karang Taruna

Abstract

Social media has become an important part of teenagers' lives and can be used as an effective means of health promotion. At the beginning of 2025, Indonesia had around 143 million social media user accounts, equivalent to 50.2% of the population. Social media is also increasingly used as a source of information, including through videos, news, and educational content. This situation presents an opportunity for Karang Taruna to develop health promotion activities that match the characteristics and communication habits of young people. This article aims to discuss the use of social media as a means of health promotion for teenagers through the Karang Taruna organization. The method used is descriptive with a community empowerment approach through education and the use of digital media. Social media can be used to convey information on balanced nutrition, physical activity, reproductive health, mental health, disease prevention, and healthy lifestyle habits. However, its use needs to be accompanied by digital literacy so that teenagers can distinguish between accurate health information and hoaxes.